As demonstrated through the proposed tourism value chain model, there is an opportunity to study the tourism industry as a value chain and to develop a value chain oriented performance management and measurement framework that would allow various players to communicate and coordinate their processes and activities in a more mature manner. Therefore, it becomes critical to measure and manage the overall efficiency and effectiveness of the tourism product and services from a value chain
Performance measurement in
tourism
347
management perspective. The framework has some implications for both practitioners
and researchers