The result of IKEA’s supply chain initiatives is end products consumers can confidently label as “green.” It’s impressive when you consider supply chain is just one piece of the company’s comprehensive environmental strategy, just ask Mona Liss.
“We do so much, it’s hard to keep track of it all,” she said with a laugh. “But it’s well worth the effort, and it allows us to deliver the brand message that we truly are a green company.”