Adjust your prices to create demand. ADR or Average Daily Rate for a hotel room can vary depending on a guest reserving a room on a weekday, weekend or holiday. Weekdays are usually less expensive unless there is a special event or conference in town. Follow that variance. Adjust a few of your services to reflect a Monday or mid-week price. Promote those lower priced services in your logical high traffic guest areas of the hotel or resort. Promoting only at your spa or hotel check-in desk will again limit your capture success. Be bold and physically walk to your common guest outlet areas and place a nice presentable framed flyer or sign accordingly. Be sure you inform your fellow hotel team members working at all targeted property outlets of the spa promotion.