the variety of tactics used by organizations to make their sites attractors.
There have other types of attractors
To gain a deeper understanding of attractiveness
with dimensions of degree of labor intensity and interaction and customization, identifies four types of service businesses. Labor-intensive businesses have a high ratio of cost of labor relative to the value of plant and equipment
Because services are frequently simultaneously produced and consumed, they are generally easier to customize than products
For many services, customization and interaction are associated
business travel agents have considerable interaction with their customers but little customization because airline schedules are set
Each of the four quadrants in the attractors grid has a label. A utility (e.g., search engine) requires little interaction and there is no customization, each customer receives the same output for identical keywords.