Business advantages of effective social media use include:
compelling and relevant content will grab the attention of potential customers and increase brand visibility
you can respond almost instantly to industry developments and become heard in your field
it can be much cheaper than traditional advertising and promotional activities
social content can indirectly boost links to website content by appearing in universal search results, improving search traffic and online sales
you can deliver improved customer service and respond effectively to feedback
customers can find you through new channels, generating more leads
increased loyalty and advocacy from the customers you've connected with
Disadvantages include: