The history of PSA dates back to the nineteenth century. In 1810Jean-Frederic Peugeot, together with his brother Jean-Pierre Peugeot, transformed their textile mill in Alsace, France, into a foundry. The brothers invented a new process of making sprung steel. Using this new technology, they started making saw, watch springs, and other products. In 1858, Peugeot adopted the now familiar lion logo as its symbol (refer to Exhibit 1 A for the logo). In 1880s, Peugeot was managed by Armand Peugeot. Jean-Pierre’s grandson. In 1885, Peugeot started producing bicycles. In 1889, Peugeot unveiled its first automobile – a steam-powered three-wheeler. However, almost immediately, the steam engine was dropped in favor of the petrol engine patented by Gottlieb Daimler. The first “customer” car was delivered in 1891. In 1892, Peugeot made 29 cars and by 1899, production had increased to 300 cars a year.