Can you use the same communication for all audiences (e.g. an annual report on chemical hazard performance,
included as part of other annual reporting). Or do you need different communications for different audiences.
• Today most organisations have a communications plan that addresses the needs, level and access of different
audiences in different ways – but this is typically supported by an authoritative independently assured report.
• The full annual report is typically published on a web site.
• A summary report is printed. • Additional flyers, presentations and information in the public media are tailored for different audiences but are
based upon the information and data in the main report.