To be an effective manager within the marketing function, you will need to develop a number of skills. For marketing, decision-making, communicational, analytical and team working skills are vital. Each of these skills is now discussed. The need for the skill in marketing is explained; how to carry the skill out is discussed; and advice regarding how to develop the skill is given. These skills will be useful to you on your course. For example, decision-making and analytical skills are invaluable for case study work. Communicational skills will help you make better presentations and more effectively gather information. Finally, team working skills will help you work better in groups.