Supply Chain Lessons from Procter & Gamble
Can we still learn supply chain lessons today from the Efficient Consumer Response (ECR) era of the early 1990s nearly twenty years later?
The answer would be Yes, based on a fairly recent book - The Real Wow Factor - by ex-Procter & Gamble executive Bill Peace, who was there for more than 30 years until his 2007 retirement. The book covers a lot more than just ECR, to be clear.