Discuss
1. Describe how each of Macy’s mobile retail strategies enhances the in-store shopping experience for customers.
2. What will most customers think about Target’s attempt to make mobile price comparison more difficult?
3. How does Macy’s benefit from the use of location-based apps like Foursquare and
Shopkick?
4. Why is it important that Macy’s get customers to opt in to their program before
sending promotional text messages?