One can see therefore how Immelt is placing GE squarely within the economics model of CSR discussed earlier, rather than the citizenship model of motivation. One sees similar language with regard to socially responsible investing. In connection with incorporating social and environmental factors into investment decisions, former U.S. Vice- President Al Gore, now chair of Generation Investment Management, explained that ‘‘there is no doubt it will be core to tomorrow’s successful investment strategies and practice’’ (Zadek, 2005).