Figure 3.3 My Starbucks Idea is an example of a crowdsourcing initiative.
On My Starbucks Idea the community is asked to share, vote for and discuss
ideas to improve Starbucks’ products and services.
Creation:
New content is created, owned and maintained by a community on an already
existing platform. The crowd can also contribute finished work or just an idea,
allowing other members to flesh out concepts.
Good examples of this include Threadless (www.threadless.com), Wikipedia
(www.wikipedia.org) and Idea Bounty (www.ideabounty.com).