1. STRENGTHS
Good promotion campaigns
Strengthen geographic position
Expanding skill workers
Brand awareness through CSR
Positive towards competition
Utilization of aircraft and efficient operation
2. WEAKNESSESS
Termination of Joint Venture
Poor services
Websites down
3. OPPORTUNITIES
Additional aircraft
Growth expectation
Easy access
4. THREATS
Advertisements problem
Financial speculation
Effect of fuel price
Authority interferences and policy