In terms of demand, two years ago we started focusing on people's attitudes prior to their skills and experience, because people's attitudes create a strong organisational culture. I think other organisations are also headed in this direction. The industry has changed. In the past, we focused on function, but now we want a "can-do"
attitude. The job description changes every day. Staff must be able to create value-added for themselves and challenge their teams and themselves all the time. So, expect changes here. Rotation is constant at DTAC.