When it comes to the importance of dietary fiber intake for a healthy nutrition, public awareness has been steadily growing over the last decades. Today, more than 60% of the US consumers are very concerned about maintaining a healthy digestion.
Although vast parts of the world’s population are still lacking a sufficient fiber intake, over 70% of American consumers actively try to consume more. In general, consumers look for convenient solutions and Americans eat fibers for a better digestion and bowel regularity and see it as part of a healthy diet.