Give your web site a colour scheme
Visually appealing web pages need a consistent colour scheme. Without colour, a page can lack personality. With a consistent and balanced colour scheme, a page can have a consistent and balanced personality. Too much colour, or erratic colour, gives a page a confused personality.
A colour scheme often refers to a consistent system of matching hues. It might alternatively mean a way of using colours, which don’t necessarily belong to a family of hues.
For example, Apple.com uses different colours in different sections, but the colours are used in a similar way. In this case, the consistency derives from the treatment and application, rather than the colours themselves.
Lots of people want to think “outside the box” when it comes to website design, but you have to be careful when it comes to color choices. There’s only a slight difference between something that makes your pages “pop” and coloring that’s distracting and irritating to visitors.