It has been found that today’s customers is an aware lot and are much conscious about their purchasing decisions. Even though it is only sometimes that they enquire about the products or services. But often enquire about the quality, features, advancement, contents of product before making a purchase. Television ads (Local channels) are main source of information for customer. They are not all influenced by sales persons, that points to the fact that even the company like Sony have to focus on their promotional activities in Bhilai.
Self opinion is very important for the customer; even through they go for purchase of products with family and prefer company of people while making purchase decision.
But their purchase decisions are completely self influenced. The customer is found to be very careful in the expenses and often keep a check on it and always consider family’s financial position before purchasing. They do not prefer the finance offer which the company gives to them; they prefer to buy on cash discount. All these show that customer makes a conscious decision.