As consumer tastes and drinking habits evolve,
we increasingly see a group of consumers
who embrace a moderate lifestyle. We have
been innovating rapidly with our no- and
low-alcohol brands, offering consumers
greater choices around alcohol consumption
while keeping them affiliated to beer.
Radler (2% alcohol by volume), an all-natural
mixture of beer and lemon juice first launched
in 2008, is one of HEINEKEN’s most successful
launches ever, now available in 50 countries.