Every day we interact with dozens or even hundreds of companies: goods, services, products. Each of them is a universe where thousands of people, thoughts and ideas make our lives easier, faster, more comfortable and exciting. Often we do not even think of why we have chosen this or that company, or why we trust some product or service. But you can be sure, right now, when you are reading this, someone is seriously concerned about you choosing their product. At the heart of this major work lies a visual communications system, its main components being certainly the logo and the corporate identity.