First, we will discuss Amiables. They are one of the easiest buyers to get an appointment with, and one of the most difficult buyers to complete the sale. Buyers who use the Amiable style have a strong need to feel recognized and valued in the negotiating partnership. Because they have a strong concern for relationships, they tend to focus more on feelings and less on facts. They will often begin a negotiation with social conversation that is unrelated to the negotiation. They are trusting, optimistic and generally committed to outcomes that benefit both parties.