6- Consumer behavior is influenced by external factors: Because concept of "influential" is particularly
important in understanding consumer behavior, has the focus it. Basically this concept reflects that
consumer behavior has adaptive nature. Consumers are compatible with their surrounding environment
and their decisions are largely influenced by external forces. Some of these factors include culture,
social class, family, reference groups, and so on. . .
7 - Different people have different behavior: Obviously, different people regarding different preferences
divulge the different consumer behavior and this is due to individual differences. Marketers turn into
market segmentation for different people (Sarvi Hampa, 2007, p85).