Abstract: The purpose of this study was to apply routine to research or R2R to create happiness in the
workplace of an automotive parts company at Amata Nakorn Industrial Estate Chonburi, Thailand.
R2R refers to making a routine jobs to a research, using a systematic process to gain knowledge
and to change problems to be a research result for development This study was done in a selected
organization with 254 employees at every level of employment in the organization. The researcher
used multiple methods for data collection. For quantitative data collection questionnaire was used
before and after setting up the activities. For qualitative data collection, three qualitative data
collection strategies were used, document reviews on policy documents, human resource documents
and activity programs. Secondly, the semi-structured interview with the participants at the operator
level, lastly, observation using photos and videos was used. The findings of this study explained the
planning, processing, and implementation of each activity during the Happy workplace project from
January to December2013 and also presented the results of low satisfaction responses to improve
each activity. The main findings that emerged from interviews by using manual coding were: 1)
Welfare and Friendliness: the main keys of a happy workplace; 2) Comments and Suggestions for
Happy Activity Programs; and 3) Employee perspectives for the organization in the future. There were
two implications from this study: (1) Implications for the organization level and (2) Implications for
individual’s level.