Speed. Facebook Inc. has the ability to easily respond to trends and changes in users’ preferences. This ability is partly based on employees’ speed in responding to problems in the social media business. Such speed is a significant feature of Facebook’s organizational culture. The company believes that it is essential for its human resources to rapidly react to new needs in the market. Facebook Inc. implements this corporate cultural characteristic through the use of small teams. Small teams are highly flexible and can move fast to support rapid product development processes.
Continuous Improvement. Facebook Inc. has an organizational culture that facilitates continuous improvement. The company adheres to the principle that improvement is a never-ending process. Facebook encourages its small teams to continuously iterate products. This cultural feature provides opportunities for the company to regularly evaluate its social networking website and related products.