Commenting on the campaign, Himanshu Manglik, Spokerperson for Nestle India, said, “Nestlé Kit Kat is one of the most loved brands across the world. The current creative brings in a fresh emotional approach to bring alive the same message. It uniquely shows how taking a Kit Kat Break helps you notice something good which you might have otherwise missed. This brand connects with the youth and continues to speak to the youth. The idea that Kit Kat Breaks help you look beyond the obvious is a strong concept and the youth connect well with it.”