Milka is one of the most popular chocolate
brands around the world. The unique lilac color
scheme and alpine imagery projects a tender
image and has significant recognition among
chocolate lovers. The classical 100g and 200g
ranges continued to contribute to the brand’s
success in France and Germany, with the main
consumers being families with children in both
countries. Limited editions with innovative
product flavours and concepts generated sizable
market coverage for Milka and were a way to
attract a more adult target.