The Japan Tourism Agency has disclose a new slogan and logo. The new slogan “ Japan. Endless Discovery. ” this means that Japan is a destination with countless attractions, historical and cultural heritage, to promote the country as a destination for tourists to visit more than once. The red and white logo Japan’s symbol cherry blossom against a sun background. The Japan Tourism Agency goal is to attract the attention of visitors 10 million to Japan in 2010, having designated the year Visit Japan Year, then 15 million visitors per year by 2013 and 30 million per year in the years beyond. The Japan National Tourism Organization (JNTO) is a government body whose aim is to promote Japan internationally as both a leisure and business travel destination. Consisting of offices around the world.