Christofides et al. (2009) found that disclosure of information was predicted by users’ need for popularity, and that information control was predicted by high self-esteem and/or low trust in others. They demonstrated, therefore, that disclosure and control are “different processes affected by different aspects of personality” (p. 343). Taken together with the findings of Ellison et al. (2007), this suggests that people with low self-esteem may see information sharing as a lever for gaining acceptance and are less choosy about those from whom they seek this affirmation, whereas “those with higher self-esteem are only concerned about popularity within their chosen circle” (Christofides et al., 2009, p. 343).