There are obviously opportunities for small and medium sized cities in the area of creative tourism. The identifiable creative class that is connected to the city as a contributor to creative tourism offers opportunities for visionaries and policy makers. But creating a creative environment for tourists is not easy. Not only the meaning of the word is abstract, but also the execution has to be ‘authentic’. Moreover, the creative class is critically-minded. However, the government can still stimulate such developments. To reach this goal, the creative tourism development model offers three steps: