A store image is defined as the way in which a store is
defined by a consumer, based on the store’s functional qualities and its produced consumer psychological attributes
(Martineau 1958). Mazursky and Jacoby (1986) indicated that
external environmental cues, such as exterior and interior
designs, merchandise and service quality, and price levels,
can be used to communicate retail store images. Similarly,
some researchers have indicated that store images consist of
A store image is defined as the way in which a store is
defined by a consumer, based on the store’s functional qualities and its produced consumer psychological attributes
(Martineau 1958). Mazursky and Jacoby (1986) indicated that
external environmental cues, such as exterior and interior
designs, merchandise and service quality, and price levels,
can be used to communicate retail store images. Similarly,
some researchers have indicated that store images consist of
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