The economic downturn, technological advances and growing competition for events in many sectors have resulted in the urge to identify new business models. 77% of the respondents believed there was a likelihood that conferences and exhibitions would need to offer strong price-based incentives to attract desired delegates. Apart from that, 60% believe it likely that participants will want to pay based on the value they receive and that the event owners will have to guarantee quantifiable return on investment. In other words, 60% expect to see a rise in pay as you go/ pay per session type models. In addition 76% think there will be far more opportunities to sample and purchase products and services or conduct transactions at an event than they do today in the future.