Job description
Job Objectives:•Analyze EPOS sales data, consumer & shopper insight to identify opportunities in maximizing business across existing and new channels
•Develop pack and price strategy to grow sales value and deliver category objectives
•Allocate and manage promotional budget across channel to ensure optimize return on investment
•Provide promotion guideline and rules based on learning from post-evaluation and deliver category objectives
•Suggest price, promotion strategy and mechanic for new product launch and brand activation campaign
•Coordinate with cross-functions to implement category plan across channels
•Evaluate and review implemented marketing activities for developing future plan