o Writers sometimes incorporate colloquial language into their work so it will have an informal, conversational quality rather than sounding like an essay. For example, according to Saint Joseph College's Center for Academic Excellence, in colloquial English the phrase, "Adults may not be aware of what is important to the younger generation" could become "Adults haven't got a clue about what is important to the younger generation" while the phrase "I do not want my younger sister accompanying my friends and me" becomes "I don't want my kid sister tagging along with my friends and me.