• Every item of information, every aspect has to have its own sentence. Take care that the sentences are kept short and to the point. Write vividly and use active verbs, thereby making the text easier to understand. • Name the full names (also the first names) of the most important persons, their function and the institution. • Give the most important information in direct speech, thereby making the text livelier. • When you inform the readers about actual projects, always name a few effects in a vivid, tangible and mea