India’s culture is one of the oldest in the world. Sen (2005, p. ix) describes India “as an immensely diverse country with many distinct pursuits, vastly disparate
convictions, widely divergent customs and a veritable feast of viewpoints.” Indi- an society and culture are ambiguous in many senses. Indians are seen as spiritu- al and “other-wordly”, but the opposite is often true. Indians pursue material well- being, appreciate success in business, and admire creativity, especially in technol- ogy (Varma, 2004; Lewis, 1999).
India’s culture is one of the oldest in the world. Sen (2005, p. ix) describes India “as an immensely diverse country with many distinct pursuits, vastly disparateconvictions, widely divergent customs and a veritable feast of viewpoints.” Indi- an society and culture are ambiguous in many senses. Indians are seen as spiritu- al and “other-wordly”, but the opposite is often true. Indians pursue material well- being, appreciate success in business, and admire creativity, especially in technol- ogy (Varma, 2004; Lewis, 1999).
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