best-selling albums sold in United Kingdom were from parallel imports. The Inter- sold the net truly is a global price equalizer. products. Parallel imports can do long-term damage in the market for trademarked of who unknowingly buy imports are not sure of the quality tem they buy, of warranty support, or of authorized service or replacement parts. Pur- hasers of computers, for example, may not be able to get parts because authorized deal ers have no these of software, the buyer counterfeit product and will not be authorized for technical support. Further, when a product fails, the consumer blames the owner of the trademark, and the quality image of the product is sullied. With global brands the making price comparison easier and the Internet facil- and euro itating purchasing, it increasingly more dificult to differentiate prices among Euro- pean markets. Companies must prices among member states or con- parallel imports where there are profitable differences in selling prices. Brand harmonization and price harmonization must be addressed simultaneously.