Unlike Tha Kha and many other floating markets, Amphawa is an afternoon market (no early am wake up!). There is undoubtedly a touristic element but, unlike Damnoen Saduak, here the tourists are mostly Thai and the foreign faces usually come with tour groups from Bangkok.
The market itself sits on the quaint Amphawa canal, part of a network of more than 300 canals jutting out of the adjacent Mae Khlong river. With elevated banks boasting teakwood heritage houses and canal-side seating, it really is a picturesque spot that hasn't changed all that much over the past century. Instead of Beer Chang T-shirts and Muay Thai shorts, shops here sell trendy Thai favourites such as vintage toys and artsy postcards.