What are the biggest risks facing your business?
The classic answer would be government policies and mega trends. However, with our business now at the turning point after 40 years, our group has to realize the potential of all the distribution and retail bases we have established. We have to think about the next step, expand our scope, manage our people across various countries and make them realize their importance in the company's expansion. If we can ensure that our people can adapt and improve, our company can realize our potential and nothing else is more important than this.
What impact will the Asean Economic Community have on your business?
The AEC is a positive force for our company's expansion as we have already established retail operations in three main countries: Vietnam, Indonesia and Thailand. Each of these countries has
a large market, consumers with strong purchasing power and economies that will only expand and develop further. In both Indonesia and Vietnam we have aggressive growth plans in place, and with the AEC we believe that consumer consumption will grow strongly.
Where do you see Pranda in five years from now?
In five years, Pranda wants to be the leader in specialized jewelry retailing in the AEC with more than half of our revenue coming from retail. Our next five years will see the company focusing more on forward vertical integration, increasing our efficiency and ability to distribute to our retailers. We aim to capture more value within the industry chain and see the majority of our growth coming from our retailing points in Asia.