3. It has become increasingly difficult for corporations to deliver sustained growth.
Growing top-line revenues has become an imperative in almost every established company due to the fact investors reward companies which achieve this so generously. For all that interest, however, delivering growth is a challenge. This is
why companies are turning towards offering solutions rather than products or services. Solutions denote greater customer value. Companies believe they can capture and hopefully retain more value by positioning themselves as providers of
solutions rather than as vendors of discrete standalone products or services