Hi team
It's time to say good bye to our Prestige Promo and shake things up with our new
"True Blue Spa Promo"
-This new promo is to help introduce your customer to a new category in the store.
-give her some newness and excitement as she waits for our new floor set Brazil.
How are you bringing this new promo to life in your stores.
Here are some suggestions.
1. Product knowledge
Use your briefings to refresh True blue spa PK.
Role play features and benefits because this is what TBS is all about, beneficial ingredients that deliver great results.
2. Demos
Have enough testers out this is not the time to hide them away.
Do demos on each other as refresher and practice speaking about the features and benefits then have fun with your customer on the sales floor and at the sink.
3. Price points
Know your prices and have the price point signage up for the customer to see. Signage is a silent sales associate working hard for you when you are not around.
4. Contest
Who is going to be the True Blue Spa queen or king.
Start a contest in store around your TBS promo I am sure your AM will have a great prize for the winner at the end of this promo.
Have fun with your customers and let them know how rear this promo is, they need to stick up now as it will not last forever.
Thanks and happy selling
Your biggest fan
Michelle.