the case is similar with a modernity that swallows its critics. Here we find thinkers who once read Marx committing instant amnesia, while younger second-and third-generation poststructural thinkers do not even bother to open the covers of Capital. Were the latter to do so, they might discover a theory of ideology far more analytical than its progeny , the theory of discourse. What this theory say is: Western rationality was develop ideologically though espousing ideas that benefited the rising capitalist class and yet claimed universal good