Internal Rivalry
A123 operates in the Lithium-ion battery industry, primarily under SIC code
3692: “Primary batteries, dry and wet”viii,ix and NAICS 335912: Primary Battery
Manufacturing”. Until recently, AONE’s rechargeable batteries and battery
systems, used primarily in the electricity and portable power markets, (i.e. for
home appliances, power tools, and consumer electronics) had made up the
majority of sales, but in the past year, the company has been refocusing towards
the fast-growing electric and hybrid electric vehicle market at a quick pace and
has all but stopped pursuing the development of battery systems to improve the
electric power grid.