1. Profitability Objectives
To achieve a 20% return on capital employed by August 2019.
2. Market Share Objectives
To gain 25% of the market for sports shoes by September 2018
3. Promotional Objectives
To increase awareness of the dangers of AIDS in France from 12% to 25% by June 2017.
To increase trail of X washing powder from 2% to 5% of our target group by January 2019.
4. Objectives for Survival
To survive the current double-dip recession.
5. Objectives for Growth
To increase the size of our Brazilian operation from $200,000 in 2017 to $400,000 in 2018.
6. Objectives for Branding
To make Y brand of bottled beer the preferred brand of 21-28 year old females in North America by February 2017.