Direct to Consumer: eCommerce, in particular, represents a big opportunity for NIKE, and we expect this to be a $2 billion business annually within a few years, versus closer to $540 million today. That said, the company should continue to expand its base of retail shops and factory stores, as these locations allow NIKE to best control its brand, more effectively manage its inventory, and win new wholesale accounts. At present, there are over 750 retail units worldwide, including over 300 in the United States.