Empirical research suggests that yet the behavior of participants in the market, when stock prices are based on accounting data to predict their personality that are stable behavior. Hopkins, 1996; Hirst and Hopkins, 1998; Hopkins et al., 2000 even in the capital market analysts who have experience and sufficient data are assumed to be the rule not the exception. Shields and Bit of perspective and colleagues (1994), although the number of reported earnings to shareholders behavioral stability and the effect on the market price of the shares is the incentive for companies to select specific accounting methods, does not provide. Luft (2001) conducted a trial on the issue of whether people are spending on intangible, emphasis on capital expenditures or turn them off as the cost of people think. Beattie et al, 1994 although the number of reported earnings to shareholders behavioral stability and the effect on the market price of the shares is the incentive for companies to select specific accounting methods, does not provide. However causes administrators to realize that financial reporting has an impact on stock price.