Strategic behaviour is then more than a selection of resources and a positioning in a product market space; it includes a number of actors who all contribute to the outcomes in a particular field. This means that a serious analysis of broader social issues must deal with a web of strategic actors in complex organizational fields. This is a major challenge for strategy scholars that have been used to limiting their scope to business firms and their actions. Nevertheless, as pointed out by Agarwal et al. (2009), unlike economics, strategy research is able to deal with numerous actors and the heterogeneity of resources. Moreover, unlike sociology, strategy research, with its distinctive focus on decision making and problem solving, should be able to not only dig into the causes and consequences of major issues, but also provide ideas for their solution.