the final versions of the 1994 scale are composed of 35 item scored on 10-point scales ranging from not at all appropriate to most appropriate depending on the product category (autos vs. blenders) and the country of origin scale content in terms of item-to-factor differ slightly the scale has eight factor three relate to general product attitudes GPA two relate to general country attitudes GCA and three relate to specific product attributes SPA item scores can be summed within factor to from factor indices and the scale is considered multidimensional item within the factor reflect unidimensional measurement