Banners: Based on the society's mission and vision and the campaign's theme"It's Up to Us. It's Up to You we identified six core values to communicate throughout the campaign courage, honor, tradition, scholarship, excellence, and leadership. Banners that highlighted each of these attributes were hung in several places visible to our audiences: in the lobby of the society's headquarters, at Chapter Leader Academy(a workshop for chapter leaders in March 2003), and in the lobby of the hotel where the convention and House of Delegates took place.