Pros + Cons: Giving Lea-Meadows line to Haverwood Furniture Sales Force
Pros
- Haverwood Furniture well respected and professional sales force in industry
- Representatives can learn fabrics, patterns, and combinations
- Representatives personally know buyers that build the furniture
- Lea- Meadows line require 15 percent sales call time
- More control on sales effort
- Haverwood Furniture was created 30 years earlier
- Sales representatives have the Haverwood “Look”
- Would make more sense if Haverwood representatives took over to prevent both representatives from each company from contacting the same buyers and store