The purpose of the study was to suggest a normative framework for the development ofan organization’s enterprise (societal role/stakeholder) strategy, indicating its relationship with governance, sustainability, and CSR. The normative framework contains two dimen-sions: Enterprise strategy is developed within the context of enterprise governance aswell as social and environmental sustainability and responsibility, to achieve the orga-nization’s strategic non-financial goals (the sustainability dimension). Corporate strategyis developed within the context of corporate governance as well as economic sustainabilityand responsibility, to achieve strategic financial/economic goals (the business dimension).PR/communication management plays a strategic role in enterprise strategy developmentbut a support role in corporate strategy development. The development of enterprise strategy necessitates a Triple Bottom Line approach to