APPAREL INDUSTRY STANDARD VS ZARA
Design 6 months Quick popular and novel designs; more concerned w/ quick production of saleable items than originality
Manufacture 3 months, usually outsourced to other countries Fashionable (i.e. time-sensitive) items produced locally: 12 to 15 days Basics outsourced to cheaper producers Distribution 2-3 weeks by sea to regional centers and on to franchisees Delivered by truck and air Europe in 24-hours to Company-owned stores USA in 24-48 hours tagged w/ in-country pricing: Asia in 48-72 hours Industry Standard ZARA